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Martin Berrill Sports and Gloucestershire Cricket Foundation Extend Partnership Until End of 2027
Martin Berrill Sports and Gloucestershire Cricket Foundation Extend Partnership Until End of 2027. The Gloucester-based cricket and sports specialists renew their commitment to grassroots cricket development across Gloucestershire.
Martin Berrill Sports and the Gloucestershire Cricket Foundation are delighted to announce the extension of their partnership and sponsorship arrangement for a further two years, through to the end of 2027.
Building on a relationship that has already delivered significant benefits to clubs, players and communities across the county, this renewal underlines the shared values and mutual ambitions of both organisations.
Martin Berrill Sports will continue as the Foundation’s exclusive supplier of balls and trophies across all its programmes and competitions, whilst also extending their broader support to affiliated cricket clubs throughout Gloucestershire. The partnership represents a continued commitment to making cricket accessible, affordable, and inspiring at the grassroots level.
A Trusted Name in Cricket & Sport
Martin Berrill Sports is a long-established school, club and retail sports specialist, with a reputation built on friendly expert advice, extensive product ranges and competitive pricing. Based in Gloucester, they offer a range of specialist cricket services including custom-made cricket bats, a bat repair services, and an indoor batting lane to support player development — alongside a club shop service helping sports clubs develop their own brand identity.
“With over 40 years of experience in the cricket industry, we pride ourselves on supporting schools, clubs and leagues. We are privileged to have worked with the Gloucestershire Cricket Foundation for many years and are absolutely delighted to be extending our partnership. This continuation reflects our genuine commitment to growing the game at the grassroots level and supporting the communities that make cricket what it is.”
Martin Berrill, Managing Director, Martin Berrill Sports
“We are thrilled to be extending our partnership with the Gloucestershire Cricket Foundation for a further two years. This is more than a commercial arrangement — it is a genuine alignment of values and a shared passion for cricket. Our continued collaboration will help sustain and grow the Foundation’s vital work in communities, clubs and schools across Gloucestershire, and we look forward to what we can achieve together through to the end of 2027.”
Paul Franklin, Director, Martin Berrill Sports
The Foundation’s View
The Gloucestershire Cricket Foundation has relied on the expertise and dedication of Martin Berrill Sports across its programmes, from the Gloucestershire Youth Cricket League through to wider community engagement initiatives. Chief Executive Steve Silk highlighted the significance of the renewal:
“I am delighted that we are extending our partnership with Martin Berrill Sports for a further two years. They have been a steadfast supporter of the Foundation — providing not only high-quality balls and trophies but also extending real support to our affiliated clubs. Martin Berrill Sports are dedicated to making cricket accessible and affordable, and they share our vision of improving people’s lives through the power of cricket. This extended partnership is a fantastic foundation for continued success.”
Steve Silk, Chief Executive, Gloucestershire Cricket Foundation
Both organisations look forward to continuing their work together, with a shared commitment to promoting inclusivity, developing talent, and growing a love of cricket in communities right across Gloucestershire.
