Meet the Team

As Henry Ford once said "Coming together is a beginning. Keeping together is progress. Working together is success".

A company is only as good as its team and we are fortunate enough to have a great team. Small but perfectly formed we like to think!

Run by people who are passionate about sport and delivering an excellent customer experience and fortunate to gain the services of staff that have both played and worked in the professional sports industry having obtained more than 50 years’ experience in many different fields.

So here we are in all our glory!

 Martin Berrill

Managing Director and Master Craftsman. One of the few remaining bat makers in the UK with three decades in the industry.

If I were a cricket bat - "60's Classic with traditional profile and an eye for grains."




Paul Franklin

Director looking after IT, Finance, Operations plus much more along the way

If I were a cricket bat - "Wide profile, imposing edges and rarely ventures out to the crease these days"




Jon Tegg

Warehouse, Distribution & vastly experienced Batting Coach with a long history of playing cricket at all levels.

If I were a cricket bat - "Seasoned unbleached face, with many more runs to be had from this faithful quality bat."




Ian Macklin

Schools Account Manager and impressive Dr Who Lookalike.

If I were a cricket bat - "A timeless museum piece, with character and charisma, that's seen it all before"




Peter Smith

Finance Manager - Keeping our finances in great shape.

If I were a cricket bat - "Short Handled, well balanced with many centuries under the belt; He hits all the right numbers"




 Jade Atkinson

 Sales, Customer Service & Ecommerce - convinced she runs the place!

 Specialities: Cricket & Rugby

 If I were a cricket bat - "Brash with generous middle and extended sweet spot; Will take some taming"



Geraldine Berrill

Customer & Supplier Returns plus Finance Admin.

If I were a cricket bat - "Lightweight Harrow with easy pick-up, chips in with some numbers most weeks"




 Karen Franklin (Photo to Follow)

 Customer Service, eCommerce and Administration

 Requested her profile picture in Bath Rugby Shirt - Request denied!!

 If I were a cricket bat - "A no nonsense pronounced profile, popular with team mates (especially at tea)"



 Margaret Smith

 Finance Assistant and valuable camera-shy member of the team.

 If I were a cricket bat - "Diminutive Harrow with a surprising hand speed".




We value every customer. Each order from us is backed up with an honest, efficient and friendly service. We take pride in guaranteeing that our customers get the right equipment, on time, at the right price and that they are satisfied.

Batting Lane
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